Open for Business


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 The City of Lynchburg is partnering with Downtown Lynchburg Association (DLA) and Cella Molnar Associates to support and promote downtown businesses during construction.  We understand that a main business concern is access.  We are committed to maintaining access to businesses and residences at all times.  Details about building access, detours, garbage pickup, and deliveries will be addressed in August 2019 prior to the launch of construction.  

As we look towards the beginning of this project, we are reminded of our Lynchburg 2040 Master Plan which envisions downtown Lynchburg as a bustling and thriving urban core.  Although construction will be ongoing for 24 -27 months, starting in September 2019, we are committed to partnering together to ensure that construction impacts our local business community as little as possible.  This partnership will give us all our greatest return: a reliable underground infrastructure with a beautiful and meaningful above ground urban experience.

 Business Owner Support

Additionally, the City is partnering with DLA to creatively market and support our downtown businesses.  In addition to creating and managing a comprehensive “Open for Business” campaign, DLA will provide the following services to businesses located in downtown:

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Small Business Workshops

DLA will provide a series of three interactive educational workshops for small business owners in downtown.  These workshops will provide businesses with the tools and resources they need to thrive during construction.

Surviving Construction 101

Jay Schlinsog, owner of Downtown Professionals Network, shared lessons learned and best practices on how to survive (and thrive) during the Main Street Renewal Project at our first Small Business Workshop on June 24, 2019. If you missed this event, we’ve upload a full-length recording of his talk, along with an online version of the Construction Handbook on our blog.

Marketing Your Small Business

Date TBA - This workshop will focus on how to retain your current customers and promote yourself to earn new customers in a changing, construction-filled environment.

Creating an Engaging Storefront

Date TBA - This workshop will detail how to encourage walk-in traffic via beautiful and engaging storefront design. 


Cooperative Advertising and Marketing

The City and DLA are encouraging an informed and proactive business community through offerings like cooperative advertising opportunities. DLA is forming a package of buy-in advertising options like sponsored ads or sponsored content in print and digital formats like magazines, television, radio, and social media. This advertising opportunity will be offered to all downtown businesses, including those located outside of the construction zone. We realize that construction will impact each and every business in downtown and we believe that this opportunity will help businesses market themselves during construction.

Look for more details and offer details to be published here this summer.


 Parking Voucher Program

The City is working to develop a parking voucher program that will offer free parking to downtown visitors who park in the Midtown Parking Deck (910 Main Street).  More details about this program will be announced in Summer 2019.

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Business Liaison 

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For stakeholders located directly in the project zone, your main point of contact for all questions, concerns, and emergencies is Heather Kennedy with Cella Molnar Associates.  The City of Lynchburg has contracted with her to serve as the project’s business-construction liaison, and her office is located next to the construction zone at 209 Ninth Street (across from City Hall).  Her door is open to you at any time and she works one-on-one with businesses and the construction team to proactively troubleshoot any issues before they arise.

Address: 209 Ninth Street | Phone: 434-528-3041 | Email: